Hi, I'm Minnie

Hi, I'm Minnie

Designing at the horizon of growth and innovation, with 4 years of experience

Designing at the horizon of growth and innovation, with 4 years of experience

Designing at the horizon of growth and innovation, with 4 years of experience

Currently @ Whisker 🐈

Currently @ Whisker 🐈

Currently @ Whisker 🐈

📄 Resume

📄 Resume

📄 Resume

📬 Press

📬 Press

📬 Press

to copy my email

to copy my email

to copy my email

Selected projects

Selected projects

Selected projects

I design connected product experiences that drive retention, adoption, and revenue. I’ve led 0→1 features and core ecosystem experiences—including

I design connected product experiences that drive retention, adoption, and revenue. I’ve led 0→1 features and core ecosystem experiences—including

I design connected product experiences that drive retention, adoption, and revenue. I’ve led 0→1 features and core ecosystem experiences—including

E-commerce
E-commerce
Onboarding
Onboarding
Subscription
Subscription
Notification
Notification
IoT-connected devices
IoT-connected devices

— delivering $15M+ in impact and improving engagement across 80M+ yearly interactions.

— delivering $15M+ in impact and improving engagement across 80M+ yearly interactions.

— delivering $15M+ in impact and improving engagement across 80M+ yearly interactions.

Priority-Driven Notification & Preference Management System (2025)

Growth Design, Rules-Based Logic, System Design, Usability Testing

Optimized notification hierarchy and information architecture to reduce cognitive load and support product growth.

Priority-Driven Notification & Preference Management System (2025)

Growth Design, Rules-Based Logic, System Design, Usability Testing

Optimized notification hierarchy and information architecture to reduce cognitive load and support product growth.

High-Stakes Onboarding & Error-Recovery System (2025)

Onboarding Error, IoT Connected Devices, Journey Mapping

Implemented hybrid AI-assisted onboarding with guided troubleshooting and error recovery across app and hardware.

High-Stakes Onboarding & Error-Recovery System (2025)

Onboarding Error, IoT Connected Devices, Journey Mapping

Implemented hybrid AI-assisted onboarding with guided troubleshooting and error recovery across app and hardware.

In-App E-commerce Redesign (2024)

Subscriptions, Conversion Mobile Design, User Research

Replaced Whisker's WebView-based shop with native, task-focused flows to support order and subscriptions.

In-App E-commerce Redesign (2024)

Subscriptions, Conversion Mobile Design, User Research

Replaced Whisker's WebView-based shop with native, task-focused flows to support order and subscriptions.

In-App E-commerce Redesign

Subscriptions, Conversion Mobile Design, User Research

Replaced Whisker's WebView-based shop with native, task-focused flows to support order and subscriptions.

Multi-User Account Access & Permissions (2024)

Permissions Multi-Device Experience, System Design

Introduced role-based sharing to support safe, collaborative pet and device monitoring across households.

Multi-User Account Access & Permissions (2024)

Permissions Multi-Device Experience, System Design

Introduced role-based sharing to support safe, collaborative pet and device monitoring across households.

Whisker+ (2025)

Data Visualization, System Design

Subscription experience that enhances every compatible Whisker device by unlocking advanced insights, behavioral tracking, and historical context—supporting proactive care and long-term understanding of pet health.

Whisker+ (2025)

Data Visualization, System Design

Subscription experience that enhances every compatible Whisker device by unlocking advanced insights, behavioral tracking, and historical context—supporting proactive care and long-term understanding of pet health.

PetTag - Whisker (2025)

IoT Connected Devices, Hardware–Software Integration, Mobile Design

Designed to improve Litter-Robot usage identification through RFID, help reunite lost pets, enable personalized care, and give pet parents peace of mind.

Coming soon…

PetTag - Whisker (2025)

IoT Connected Devices, Hardware–Software Integration, Mobile Design

Designed to improve Litter-Robot usage identification through RFID, help reunite lost pets, enable personalized care, and give pet parents peace of mind.

Designed to improve Litter-Robot usage identification through RFID, help reunite lost pets, enable personalized care, and give pet parents peace of mind.

Coming soon

Coming soon

U-M Study Space — Web Redesign (2023)

Web Design, Navigation Design,Accessibility User Research

Redesigned the University of Michigan’s study-space platform to improve discoverability and booking clarity.

U-M Study Space — Web Redesign (2023)

Web Design, Navigation Design,Accessibility User Research

Redesigned the University of Michigan’s study-space platform to improve discoverability and booking clarity.

Some fun feature I worked on, full walkthroughs on request

📬 Press

to copy my email

Some fun feature I worked on, full walkthroughs on request

📬 Press

to copy my email

4 things to know about me

01

I have a background in psychology and interaction design (bringing both craft and strategy to every project)

02

I care deeply about user needs and business impact (because great design should move people and metrics).

03

I design for mobile and desktop (my work spans across platforms to create seamless experiences).

04

I can’t do any of the above without my morning tea.🍵

Resume

Some fun feature I worked on, full walkthroughs on request

📬 Press

to copy my email

4 things to know about me

01

I have a background in psychology and interaction design (bringing both craft and strategy to every project)

02

I care deeply about user needs and business impact (because great design should move people and metrics).

03

I design for mobile and desktop (my work spans across platforms to create seamless experiences).

04

I can’t do any of the above without my morning tea.🍵

Resume

EST. 2025

3:03:24 UTC

EST. 2025

3:03:24 UTC

EST. 2025

3:03:24 UTC